Today in the luxury sector, APOSTROPHE is a benchmark of French fashion. With its 'second skin' clothes, a woman looks good because she fits good, she seduces because she is seduced. Lately, APOSTROPHE has recuperated its symbolism, the square is a perfect geometrical shape, the lines have the force of a taut bow. For 20 years, Patrick HAZAN has remained loyal to his philosophy -, his key words are: fluidity and sensuality of the materials, simplicity and purity of the cut.
APOSTROPHE is always in step with evolutions in life styles and dresses active women. Those that support the brand are not disappointed. They are looking for freedom of movement and quality. They reject ostentation and pretension.
His style: a perfectly mastered androgynous lock. Which is the height of feminity. Patrick HAZAN prefers evolution to revolution. He has the expertise to make his collection timeless - every season, as he explores his values more deeply, he sets the tone and provides the driving force. He prefers things that last to the ephemeral. We know the elegance of a garment lies in freedom of movement.
APOSTROPHE dresses: Yasmine LEBON, Anne SINCLAIR, Daniela LUMBROSO, Laurence FERRARI, Flavie FLAMENT, Lisa MINNELI, Ophélie WINTER, Julie ZENATTI, Hillary CLINTON and numerous personalities from the artistic, intellectual and political world.